US
We believe exceptional coffee, like personal growth, comes from looking deeper. LiRu began when our founder, Mehrdad, roasted Ethiopian coffee at home and discovered flavors he’d never tasted before. Named after his sons, Liam and Rumi, LiRu reflects the balance of curiosity and wisdom that guides everything we do.
Our Philosophy
Dirt, Labour, and Humanity
LiRU began as a micro roastery built on curiosity—small batches, close attention, and a deep respect for where coffee comes. At our core, we’re here to make coffee better—not for ego, trends, or appearances, but to move away from an industry that too often treats coffee like a faceless commodity.Most of our work is about paying attention to what already exists: vibrant ecosystems, skilled farmers, and communities built around land and craft. For us, quality starts at the farm. It means respecting seasons, micro-regions, and the human labor behind every coffee cherry.That’s why we don’t blend coffees, rename them, or roast them dark. Those shortcuts can hide where coffee comes from and who made it. We believe coffee tastes best when people and place are front and center.We can shape great coffee in the roastery—but we can’t create quality that isn’t already there.
Our Roasting
Transparency, Balance, and Complexity
Our roasting approach is simple: bring out the best in every coffee while preserving what makes it unique. We focus on highlighting origin character while creating balance, sweetness, and complexity in the cup. When the green coffee is exceptional, the result is naturally vibrant, aromatic, layered, and expressive. We also don’t believe roast levels fit neatly into universal categories. There is no universal standard for coffee roast levels because roasting is an interpretive art rather than an exact science. Every coffee responds differently to heat, so rather than forcing coffees into fixed “light,” “medium,” or “dark” profiles, we roast each one multiple times at slightly varied temperatures and development levels, then taste them side by side to find the profile that reveals the coffee at its best. this one is perfect.
Our Sourcing
Human Connection, Terroir, and Biodiversity
Coffee deserves the same care and standards we see in natural wine, slow food, and regenerative agriculture. A truly sustainable coffee industry means fair and livable wages, producer agency, stable pricing, and protection from the volatility of commodity markets.For us, quality and sustainability are inseparable—they’re expressions of care, dignity, integrity, and humanity.Every coffee we offer carries the producer’s name because their work defines the coffee long before it reaches us. We choose not to rely on broad regional labels that erase people and place. Knowing exactly who grew and processed a coffee is the first step toward a more honest supply chain.We source coffees seasonally, tasting extensively to find clear, expressive reflections of place. On each product page, you’ll find details about the producer, their location down to the town, and the processing—so you know exactly where your coffee comes from, and who made it possible.